A designer label from India, The Loom Art, was born out of designer Aarushi Kilawat's love for handloom and her admiration towards art. The brand focusses on reviving old dying craft, embroidery, and weaving techniques and creating a platform of employment for local artisans and craftsmen.
The brand's collections are created to ensure comfort, quality, and are not trend-driven. Every piece depicts a beautiful blend of modern silhouettes and traditional intricate hand embroidery, made from handloom fabrics sourced sustainably from different villages across India. The brand believes sustainability should be a way of life and aims to sustain the livelihoods of artisans and our planet.