ASA is a sustainable clothing brand based in India, inspired by everyday life and the ease of traditional Indian crafts. ASA aims to make clothing a starting point of conversation around equality, comfort, style, sustainability, and inclusivity. They create everyday clothing for women using traditional Indian crafts like hand-block printing, natural dyeing, often in the handwoven fabric as well as organic cotton poplins, in a minimal yet powerful and timeless aesthetic. Their designs are bold yet simplistic in nature. They are on a slow and steady path to place themselves as a brand that truly considers broader interests and working towards holistic approaches to create more sustainable and meaningful work through clothing.